Partner Article

inews.co.uk partners with Wochit

• Partnership will engage new audiences through the power of video

inews.co.uk has today revealed a new partnership with online video creation platform Wochit.

As a result of the partnership, i.news.co.uk’s users are guaranteed access to up-to-the-minute news and information wherever and whenever best suits them, in formats that effectively complement the i newspaper as a print product.

Empowering its newsroom and editorial team to quickly and easily create bespoke short form video content for its expanding online audiences, the alliance forms part of Johnston Press’ on-going mission to give users the best possible experience across all devices and news brands.

Through Wochit’s robust library of fully licenced content, the inews.co.uk team can now access top trending news items for video and produce original stories in new formats quickly and effectively in the i signature style to engage audiences according to the topics they most want to see.

Jeff Moriarty, chief digital & product officer at Johnston Press, commented: “Innovation in both content and format is part of what inews.co.uk is all about. We take pride in our top quality journalism and delivering this to our online users in new ways through our partnership with Wochit will be a key factor in growing our audiences. We’re looking forward to a productive collaboration with the platform moving forward.“

Garrett Goodman, director of business development, EMEA, at Wochit, said: “We’re delighted to have been chosen to work with inews.co.uk from the early stages of its growth. Their team has leapfrogged many of the traditional news brands by creating videos optimised for social and mobile audiences right out of the gate. It’s fantastic to see how they’ve used Wochit to amplify their quality content with video.“

This was posted in Bdaily's Members' News section by Wochit .