Partner Article

Petro-Canada Lubricants continues Truck Sport Lutz partnership

Petro-Canada Lubricants Inc. (PCLI), a Suncor business, has announced its 2016 partnership with Truck Sport Lutz Bernau; now entering its fourth year. PCLI will act as a proud sponsor to the team who are participating in this year’s FIA European Track Racing Championship; the pinnacle of professional truck racing in Europe.

PCLI is the official supplier for all lubricants used by the racing truck, including the specially formulated DURON Racing Engine oil. Petro-Canada Lubricant products will also be used throughout the racing truck driveline, including TRAXON gear oils and PRECISION grease.

The partnership aims to raise brand awareness of PCLI, positioning DURON as the choice of champions on and off the track - offering better fuel efficiency, better wear protection and excellent all-weather performance – beyond today’s standards.

It will take teamwork, so that is why within the partnership PCLI is also working with Ellen Lohr, one of the most successful female drivers in the history of motorsport. Lohr will be driving for Truck Sport Lutz Bernau again this season.

The supporting campaign will deliver online content, as well as engage and entertain consumers and fans through branded activations at key events on this year’s FIA racing calendar – look out for the PCLI stand at the Nürburgring, Germany race weekend, July 2nd-3rd 2016.

“We are delighted to be partnering with Truck Sport Lutz Bernau for another year,” said Howard McIntyre, vice president, lubricants, Suncor. “Following our fantastic team championship successes in 2013 and 2014 we look forward to another exciting and successful year.”

This was posted in Bdaily's Members' News section by Petro-Canada Lubricants .