Partner Article

Royal Mail launches online mailshot tool for SMEs

Royal Mail has today launched MailshotMaker, an online tool for small businesses to create their own professional, cost-effective mailshots. The tool has been launched after research revealed that 69 per cent of UK small businesses prefer to develop and manage all their marketing in-house.

With MailshotMaker small businesses can design and send mailshots. There is no minimum volume or contract required and mailshots can be sent from 49p per mailing; arriving within three working days.

The service intends to help small businesses to develop and manage their marketing in-house, as well as to reach new and existing customers.

Jonathan Harman, Managing Director at Royal Mail MarketReach, said: “We wanted to break down misconceptions that mailshots can be old-fashioned, complicated or expensive. That is simply not the case. Mailshots can bring businesses to life in an engaging, impactful way. MailshotMaker is made for business people, be they the company owner or a marketing executive, who want a simple, fast and affordable solution to drive a positive response among consumers. It is designed to help businesses bring more customers through the door and ultimately generate more sales.”

This was posted in Bdaily's Members' News section by Fran Goodwill .