Member Article

Winn Solicitors Launches New TV Campaign

Winn Solicitors has partnered with Gateshead-based Media Partnership to drive forward its new advertising campaign, marking the next phase in the firm’s ambitious growth plan.

The campaign comes just weeks after Winns secured an eight-figure refinancing deal with NatWest, as part of its acquisition and progression strategy.

The award-winning creative and production team at Media Partnership has developed the ‘Accident Response Force’ campaign which launched across TV and Radio on Monday 23rd May and deployed across online and print platforms.

Mark Bryant, Managing Director at Media Partnership, said: “After months of hard work and preparation, we’re extremely proud to launch the new Winn Solicitors advertising campaign. The quick, streamlined service that Winns provides is at the heart of the television and radio campaign.

“We wanted to highlight the seamless process of making a claim with Winns, despite all of the hard work that goes on behind the scenes. The concept of the Accident Response Force really helped us to illustrate this, and also demonstrates that Winns is there when you need them.

“The American movie-trailer theme has a double purpose - not only does it incorporate well with the Accident Response Force theme, but it also provides a universal way in which the audience can relate to the campaign.”

Both the TV and radio ads are based on an American movie trailer concept, with some regional references to retain the brand’s North Eastern identity.

A snippet from one of the radio adverts reads: ‘Watching over the city, even through the Quayside fog…ready in an instant, no matter how busy the Western Bypass is…the Accident Response Force from Winn Solicitors!’

Managing director Jeff Winn said: “We are often regarded as having a pioneering approach and seen by many as spearheading the direction in which the personal injury and claims industry must head towards.

“Our success to date has been built upon our one-stop-shop approach to getting innocent victims of road traffic accidents back on track as quickly and hassle-free as possible. Our team of specialist lawyers use their extensive knowledge and expertise to ensure that each individual receives the right level of care and support that they need, which has been well reflected in the new ads.”

If you haven’t seen the Accident Response Force in action yet, what are you waiting for? Visit our website now www.winnsolicitors.com/about-winn-solicitors/our-tv-adverts

This was posted in Bdaily's Members' News section by Winn Solicitors Ltd .