Partner Article

London 2017 appoints The Sports Consultancy

London-based agency The Sports Consultancy has been appointed by London 2017 as the exclusive UK rights marketing agent for the sale of the domestic sponsorship rights for the IAAF World Championships and World ParaAthletics Championships.

Taking place at Queen Elizabeth Olympic Park, the ‘Summer of World Athletics’ will be the biggest global sporting event of the year and The Sports Consultancy will be inviting corporate partners to be part of the action through the sale of marketing partnerships.

These new partnership opportunities currently include all sponsorship inventory for the World ParaAthletics Championships and national supplier rights for the IAAF World Championships.

London 2017 will be the first time that both the World ParaAthletics Championships and the IAAF World Championships are held in the same city in the same summer, bringing together the biggest international stars of track and field who will bring the roar back to the iconic stadium. Watched by up to 1.5 million spectators, many more millions through live BBC broadcast in the UK and even more around the world, London 2017 will bring Olympic and Paralympic fever back to the capital.

The Sports Consultancy’s rights marketing team is headed up by Marc Hope whose athletics selling experience spans 15 years including his role spearheading the successful UK Athletics business at the representation agency where he also secured a string of record revenue breaking partnerships for World and European Athletics Championships and other Olympics sports. More recently Marc played a pivotal role marketing the rights for the 2014 Commonwealth Games as part of the team which secured 50 National and Global partners for the event.

Commenting on the appointment, London 2017 Championship Director Niels de Vos said:

“We are looking forward to working with Marc and his team at The Sports Consultancy. Their expertise in athletics along with their strength and breadth of contacts and methodical, professional approach means that they will be able to hit the ground running and ensure a strong corporate field to mirror that of the world class athletes.

“With strong sales for the priority tickets we expect the 1.5m tickets available for the Summer of World Athletics to be in high demand when public sales open on 1 August. We will deliver substantial benefit to all national sponsors who join ‘The Summer of World Athletics’ in London.”

The Sports Consultancy’s Director of Rights Marketing, Marc Hope added: “We are immensely proud to be representing this inspirational event that will see the London 2012 vibe re-created in our great City.

“We are confident we will gather a strong line-up of corporate partners who will share in the summer festivities and benefit from the spotlight this event and the world class field of international and British athletes will deliver.”

Angus Buchanan, co-Founder and Managing Director of The Sports Consultancy concluded: “We have invested in developing our rights marketing team over the last 18 months to create a highly experienced team with a proven track record in delivery.

“This appointment is a glowing endorsement of our growing reputation and we very much look forward to working with Niels and his team to deliver a group of commercial partners who will add to the success of this great event.”

The World ParaAthletics Championships takes place from 14 – 23 July with the IAAF World Championships London 2017 following from 4 – 13 August 2017, both at Queen Elizabeth Olympic Park.

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