New jobs created as Australian stationary brand opens store at Doncaster’s Frenchgate

Australian stationery brand Smiggle will be the latest addition to Doncaster’s Frenchgate Shopping Centre when it opens this week, creating eight jobs.

Smiggle will open its doors at Frenchgate on 17 June, marking the latest stage in the brand’s aim to open 200 new outlets across the country by 2019.

Since opening in Melbourne in 2003, Smiggle on to open seven UK stores between February and June 2014 alone.

As well as retailing stationery, Smiggle also stocks products including bags, lunch boxes and drinks bottles, watches and clocks, lighting and toys and games.

John Cheston, managing director of Smiggle, said: “We’re thrilled to be opening our 62nd store. There really is nothing like Smiggle anywhere else on the high street – and it will be great to see the public’s reaction when the doors open on the 17th.

“It’s important for us to inject fun into everything we do – from product design to store design, we will always focus on delivering to our fans the most original and playful stationery possible.

“We look forward to welcoming families in our Doncaster store who know of the brand and are excited for our arrival, as well as introducing the colourful world of Smiggle to new fans in the area.”

Karen Staniforth, marketing manager at Frenchgate, added: “We can’t wait to welcome a fun and fashion-forward brand like Smiggle to the centre.

“The store will be a great addition to our offering here at Frenchgate and we have already got the opening date for the stationery specialist pencilled in and highlighted in our diaries!”

Smiggle’s new store follows a total of 22 new lettings for Frenchgate in 2015, totalling almost 65,000 sq ft of space and including a 15,800 sq ft store for New Look.

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