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Entrepreneurs launch clothing brand to celebrate wearers’ special places

Two Wearside entrepreneurs have launched a clothing company selling personalised tops.

The company, called Jet Black Clothing, is the brainchild of Allan Smith who owns Trust Print Consultants based in Newcastle, and his brother Gordon Smith.

The firm is producing personalised t-shirts and polo shirts which have the latitude and longitude co-ordinates of a place that is special to the wearer, either embroidered or printed on

Allan and Gordon have named the new clothing company after the drummer in their favourite band, The Stranglers.

Allan said: “The idea came from Gordon, he noticed a lot of opposing football fans weren’t wearing their team colours and wondered what could we do that still says ‘I’m a football fan but without causing possible offence or aggravation.

“We came up with the concept of using the co-ordinates of the football stadiums. We then soon realised that everybody has a special place in their life and the t-shirts and polo shirts would have a much wider market than simply just football stadiums”

The bespoke tops can highlight any special place for all different types of people, whether that’s an arena for sports fans, the summit of a mountain for climbers, a favourite spot out to sea for sailors, where you met your partner or loved one or even band t-shirts bearing the city or town co-ordinates of each date on a tour.

Allan said: “The beauty of it is that it’s completely up to you and each one will be unique to the wearer. As the clothing takes the geographical co-ordinates of the places around the world that mean the most to the wearer, every shirt is unique.”

The pair have now set up a website where customers can choose the colour and style of their top as well as the all important co-ordinates.

This was posted in Bdaily's Members' News section by Bdaily Publishing .