Member Article

Parker Williams takes the artisan aesthetic into super-premium health and beauty

Parker Williams has designed a new brand identity for innovative health and beauty brand, Green Gate, extending the look and feel into its latest range of superfood supplements, Green Gate World Select.

Green Gate offers unique wellness blends that bring together over 50 raw, natural superfoods into one simple and convenient shake to replenish enzymes and boost the immune system for a healthier lifestyle. The brand’s founder, Innessa Bauer, has spent years travelling the world to find the most nutrient dense foods and turned to Parker Williams to design an identity that would help her launch Green Gate World Select into Harrods.

Jo Saker, creative director at Parker Williams, said: “We wanted to bring an artisan aesthetic into the brand identity to reflect Innessa’s expertise and the strong sense of purpose she brings to the brand, but taking this into a super-premium space to communicate the quality and exclusivity of the product.

We brought the style and purity of the Green Gate brand vision into our illustrated logo, developing the idea of a gateway into a healthy future. Building on this illustrative signature, we added bold and colourful illustrations to bring to life the exotic superfood ingredients contained in every blend. Paired with a luxurious palette of black with gold foil and on pack story telling capturing the provenance and benefits of the ingredients, the result is a visually arresting pack with a touch of hand-crafted exclusivity.“

Innessa Bauer, founder of Green Gate, said: “The Parker Williams creative team got to grips quickly with our principles and aims and what we want to stand for, and you can really see that in the final result. It has delivered a brilliant design for our Green Gate World Select range, which is now one of the top 4 best-selling ranges in Harrod’s pharmacy.”

Green Gate World Select is aimed at time-pressed, female professionals and those looking for additional supplements to help maintain a healthy diet. The range consists of three organic products including Premium Grade Horai Matcha Green Tea and Organic Ashitaba, both from Japan, along with Sacha Inchi Fine Powder from Peru.

The World Select Range is part of Green Gate’s Signature Blend, Beauty Blend and Detox Blend.

This was posted in Bdaily's Members' News section by Alex Sampson .