West Ham United’s newest sponsor proves to be the perfect fit

British clothing brand Hawes & Curtis is set to become the official tailor to West Ham United Football Club.

Established in 1913, Hawes & Curtis will dress key representatives of the Club, including the first-team squad, management and coaching staff, in its suits, shirts, accessories and shoes.

The partnership, the first of its kind for Hawes & Curtis, will be officially unveiled for West Ham United’s European bow in the third qualifying round of the UEFA Europa League on Thursday 28 July.

The new sponsorship deal has occurred as West Ham United are preparing to move to the iconic London Stadium on Queen Elizabeth Olympic Park.

The formalwear collection based on the one worn by the players will be available in the Hawes & Curtis Stratford store and online, as well as in the West Ham United store located on Queen Elizabeth Olympic Park.

There will also be a selected range of West Ham United inspired products available for purchase.

Karren Brady, West Ham United vice-chairman, said: “As West Ham United make the move to an iconic London landmark, it seems apt that we should be joining forces with Hawes & Curtis, another historic London institution.”

Touker Suleyman, Hawes & Curtis CEO, added: “This is a fantastic time to be partnering with West Ham United. We are delighted to be the official tailor to such an inspirational team that is truly progressing. We know the team and the fans will love the new outfits.”