Partner Article

Roomzzz signals first foray into competitive London hotel market with new Stratford site

Hotel chain Roomzzz has announced it is to make its first steps into the London hotel market with its new aparthotel in Stratford.

Scheduled to open in March 2017, the new Roomzzz London Stratford is to consist of 87 luxury rooms at the new build site on West Ham Lane and is expected to create 20 jobs.

The hotel brand is hoping to capitalise on the continued post-Olympic regeneration of the area, with the new aparthotel located within walking distance of some major Stratford attractions including Queen Elizabeth Olympic Park and Westfield shopping centre.

It marks a change of strategy for Leeds-headquartered Roomzzz who, up until now, have focused their expansion plans on the North, including hotels in Newcastle and Manchester.

Mark Walton, Chief Operating Officer of Roomzzz Aparthotels, commented: “As our first venture in London, the hotel’s opening is a major milestone for Roomzzz Aparthotels as a brand, raising our profile and appealing to a new audience.

“We aim to follow on from the success of our existing sites in Chester, Leeds, Manchester, Newcastle and Nottingham, and continue to grow in this ever popular market.

“As well as London Stratford we have a number of other projects in the pipeline, with three additional sites planned for Liverpool, Manchester Corn Exchange and York.”

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