Liverpool’s FMA launches white-label health and wellbeing platform

A Liverpool-based marketing agency has launched a new platform to transform the way companies connect with customers and prospects.

With its white-label app, Fitness Marketing Agency (FMA) is aiming to allow businesses to drive up customer engagement and brand loyalty by delivering personalised health, fitness and wellbeing content.

FMA, which operates from fitnessmarketingagency.com, hopes to offer companies access to affordable and simple technology that might otherwise have been “prohibitively expensive”.

The firm’s managing director, Chris Mitchell, said: “Smart businesses know that in order to retain and increase market share they need to develop strong emotional connections with their customers over the long term.

“By giving their customers something they value – in this case a professional health, fitness and wellbeing package to help them to achieve their goals – brands can travel with them on a journey, engage with them daily and build a sustainable emotional connection.”

He added: “That correlates very highly with positive consumer behaviour and increased sales. An increased sense of connection also drives word-of-mouth recommendations and lead generation – your consumers become your brand advocates.”

Speaking further, Chris said he believes the platform could “radically accelerate growth” for its business users by having “a transformative effect on long-term sales and sustained acquisition”.

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