Liverpool FC strike new partnership with online bookie

Liverpool FC have announced a new sponsorship deal with BetVictor, the online sports betting and casino firm.

Spanning the next three years, the agreement will make BetVictor the Premier League club’s official betting partner, with Liverpool’s training and coaching kit set to bear the bookmaker’s logo.

Additionally, the digital bookmaker’s brand will have a presence at Anfield Stadium on matchdays

Andreas Meinrad, the chief executive of BetVictor, said: “We are absolutely delighted to announce this partnership.

“They are one of the most instantly recognisable clubs in world sport, and have a history of success.”

He added: “We’re excited to begin working with such a great club and engage with their incredible fanbase.”

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