Rotherham United signs new sponsorship deal with Embark Group

Rotherham United have signed a new partnership with Embark Group, which will become the Championship club’s exclusive back of shorts sponsor for the 2016/17 season.

Embark Group, which is a financial services group and owns a range of companies including Rotherham’s last season back of shorts sponsor Hornbuckle, will have its name emblazoned on the reverse of the shorts of all three of the Millers’ strips throughout the upcoming season.

Steve Coakley, commercial director Steve Coakley was “thrilled” to extend the current relationship between Phil Smith and the staff at the London-based company

Steve said: “I am thrilled that we will be able to continue working with Phil and the team after a very successful season under the Hornbuckle name last year.

“This relationship has now progressed to Embark Group who look after Hornbuckle amongst a host of other businesses and I think this is a testament to how beneficial the working relationship has been to both parties.”

Phil Smith, who is a Group CEO at Embark, commented: “We were so delighted with last season’s sponsorship under the Hornbuckle name, that we have progressed that up the ladder to cover all group companies using the Embark Group title.

“We see great commercial value in partnering our brand with the Club and are very much looking forward to another campaign of working alongside Rotherham United.”