Sheffield United signs major sponsorship deal for 2016/17 season

Sheffield United has signed a fourth major sponsorship deal for the upcoming season through a new commercial partnership with BCEGI Construction (UK) Ltd.

BCEGI (Beijing Construction Engineering Group International), is the new home and away short sponsors for 2016/17.

The international property developer and construction company specialises in large strategic projects and major investments.

With foundations in China, BCEGI is now focussed on expanding its global presence having recently established a UK headquarter at Manchester Airport.

Recent major projects have included Airport City, Middlewood Locks and St Michael’s in Manchester.

Paul Reeves, Sheffield United’s head of commercial, said: “This is another new major commercial partner on board. BCEGI is a global business supporting the Football Club.

“This is an initial one-year partnership and we look forward to working with them to develop their brand in the UK market.”

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