Partner Article

Visual IQ releases eBook defining marketing success

Learn how to identify the marketing metrics that matter most

Visual IQ, the leading cross channel marketing attribution software provider, today announced the publication of its new eBook, Defining Marketing Success: 28 Experts Tell You How. Featuring first-hand knowledge from industry leaders, agency practitioners, and solution providers from major blue-chip companies including Adobe, GSK, PwC, Time Inc and Visa, the publication serves as a resource for marketers who are looking to measure how marketing efforts impact overall business objectives.

There are an increasing number of channels available to marketers, each one providing unique performance data that, when harnessed correctly, can demonstrate the effectiveness of campaigns and prove that marketing investments further business objectives and contribute to the bottom line. Yet the growing complexity of the marketing ecosystem can make it difficult to determine which channels and tactics are making the most impact. Visual IQ’s Defining Marketing Success eBook provides readers with expert advice from marketing leaders across industries, geographies and business models on how to identify the right metrics for measuring marketing’s impact on bottom-line performance.

“Marketing is evolving at an unprecedented pace and, as a result, measuring its impact is more challenging than ever before. Defining industry best practices is essential to help clarify which metrics matter most,” says Kat Mandelstein of the PwC Experience Center. “Visual IQ’s new eBook offers marketers access to valuable real world experience and examples from some of the leading minds in marketing, and I am honoured to be included. Covering a wide array of important topics from ‘metrics that align with business objectives’ to ‘metrics that map to the customer journey’, I would recommend it as a valuable read for all marketers.”

“Marketing accountability has greater significance than ever before, yet many marketers struggle with tying their efforts to business results,” said Manu Mathew, co-founder and CEO, Visual IQ. “Through the diverse insights and advice featured in ‘Defining Marketing Success,’ I am confident that readers will uncover valuable information they can put to use at their organisations to better understand their marketing efforts and ultimately move their businesses forward.”

Compiled and published in collaboration with Mighty Guides, the eBook includes input from marketing practitioners from Visa, Nissan, and Office Depot; agency practitioners from Dijital Farm and Rise Interactive; and leaders of marketing associations, including the Internet Marketing Association, among others.

This was posted in Bdaily's Members' News section by Visual IQ .