Liverpool’s Ruler Analytics to triple in size with six-figure equity boost

Call tracking and visitor analytics firm Ruler Analytics has announced new growth plans after securing six-figure funding.

The Liverpool-based firm, which has achieved 500% growth over the last six months, has received a six-figure equity boost from AXM Venture Capital and plans to triple in size over the next two years.

The cash will be used to expand Ruler’s North West team and support further product development.

Ruler Analytics MD Daniel Reilly, who co-founded the company with business partner Ian Leadbetter, said: “We are delighted to receive the ongoing support from AXM following our growth in the first six months of 2016.

“The follow on funding is another significant six-figure investment that will help us to stay on trajectory for consistent high growth and turnover in our first complete financial year of over £1m.”

Ruler Analytics, which shows users the keyword, source and journey of each website enquiry and inbound telephone call, was established in 2012 after its creators decided that Google Analytics and other tracking software was either prohibitively expensive or failed to provide sufficiently detailed data.

AXM Venture Capital investment director Rupert Wingate-Saul commented: “The Ruler team has a strong track record of delivering value for their clients.

“When looking for investments we like to find solutions that will become part of their clients’ daily workflow. We believe the Ruler Analytics platform will achieve this goal.”