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International clothing brand Kit and Ace expands London presence with new store

Kit and Ace, the technical apparel brand, has opened a new London store at the Seven Dials commercial district in West London.

The new 1,700 sq ft store on Monmouth Street will stock the Canadian brand’s range of technical apparel, made from proprietary fabrics like Technical Cashmere, that are designed for everyday wear.

Founded in 2014 by Shannon and JJ Wilson, the brand has grown to nearly 60 outlets across North America, Australia and Japan and is looking to grow its presence in the capital with this new outlet.

Commenting on the new site, JJ Wilson said: “The launch of our store in Seven Dials is very important for us as it plays a central role in our expansion within the UK. The West End location alongside the great retail brands made this the perfect permanent location for us. We are looking forward to being part of Seven Dials.”

It marks another new occupant in the leisure and retail-focused London estate for Seven Dials’ owner Shaftesbury, who have added the likes of Le Labo, Ron Dorff and Another_Space to the area’s line up of 150 stores this year.

Sam Bain-Mollison, Head of Group Retail Strategy and Letting at Shaftesbury, added: “Seven Dials always attracts distinctive international brands and the new Kit and Ace store adds a unique retail presence to our offer on Monmouth Street.

“The technical focus of their product sits perfectly alongside new entrants and UK debuts for sportswear brand Ron Dorff and new fitness concept Another_Space on Tower Street, as well as specialist sport brands such as Finisterre and Brooks, also in Seven Dials.”

CBRE acted on behalf of Kit and Ace in the deal, while Shackleton and JLL represented Shaftesbury.

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