Member Article

Wear Valley Decorating Centre links up with tv's HOCHANDA

Durham-based Wear Valley Decorating Centre will showcase its up-cycling kits created to revamp household furniture to a national audience after partnering with craft TV channel HOCHANDA.

The interior design and decorating firm’s MD, Helen Johnson, who is sister toCrafter’s Companion founder Sara Davies, will make her debut appearance during two one hour programmes on Sunday 31st July 2016 at 1pm and 3pm.

In November last year Helen took over the company reins from her parents who had spent over 30 years running the business.

Since then, 27-year-old Helen has focused on growing and evolving the decorating business to meet the changing needs of decorators and home lovers in the North East.

Helen said: “I’m delighted to work with HOCHANDA to showcase some of our product ranges. The up-cycling trend is very popular right now, so it’s exciting to bring some of our favourite brands to the channel.

“One of the main product ranges I’ll be presenting is our chalk paints, which are great for transforming any outdated items of furniture.

“As the channel is focused on educating and inspiring its audience, my plan is to use the demonstrations to show viewers new and clever ways to use our products to get the best results.”

HOCHANDA launched in August 2015 and has a strong following of hobbyists interested in crafts and the arts. It airs on Sky 663, Freeview channel 39, Freesat channel 817 and is broadcast via its website.

Jamie Martin, HOCHANDA Chief Executive, said: “We’re thrilled to welcome Wear Valley Decorating Centre to our channel.

“We’re expecting a large audience to watch Helen’s demonstrations as her products are very current and well-suited to our viewers.

“The HOCHANDA team are sure Helen will gain a fantastic following after her shows have aired as her store and online presence is very popular in the North East.”