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Four Communications extends its retail and luxury offering with yet another acquisition

London-based integrated agency Four Communications has announced it has acquired Rain Communications in its fifth such deal this year.

The acquisition of Rain, who are also based in London, will see Four expand its retail, destination and luxury proposition, drawing on the retail specialist’s portfolio of global and UK brands which includes McArthurGlen Designer Outlets and Centre MK.

Four have embarked on a major acquisitions drive in recent months after it was boosted by £10m in Business Growth Fund investment, having snapped up healthcare communications consultancy Packer Forbes and Welsh integrated agency FBA in recent months.

Commenting on the latest acquisition, Nan Williams, Four Communications Group chief executive said: “The expertise and experience of the team at Rain strongly complements the existing offering at Four.

“There is an excellent cultural fit, great potential for cross-working and the immediate opportunity to enhance our offering in the retail, destination and luxury sectors. We’ve long been admirers of Rain’s work and we’re looking forward to welcoming them into Four.”

As part of the agreement, Rain will be rebranded as Four Rain with the firm’s founder, Delia Hyde, assuming the role of chief executive for the new communications arm.

Delia added: “Becoming part of Four Communications Group as its retail, destination and luxury specialists provides us with both a bigger stage to operate on and the opportunity to work with other Four services including digital, design and media planning & buying. This will boost our capabilities and help us continue to deliver outstanding service to clients.”