Partner Article

Beery McBeerface? Wylam Brewery wants you to name bespoke Great North Run beer

Wylam Brewery have revealed a thirst-quenching partnership with the Great North Run ahead of this year’s event.

The Newcastle-based brewers have announced they are producing a bespoke beer for the Run and will allow the public to decide its name.

Communications and Sales Director at Wylam Brewery, Dave Stone, explained: “It’s a real honour to have been asked to brew an official beer for this years Great North Run.

“Being a Newcastle brewery we understand the huge significance of the event which is a major highlight in the calendar for the region.

The beer will be a highly quaffable 4.2% Pale Ale, the perfect thirst quencher for beer aficionados participating in the event.

It will be available on Keg and in 330ml Ltd Edition Bottles in the Wylam Brewery Craft Beer & Street Food Village which will be located after the finish line at Gypsies Green for those looking to enjoy a post run tipple.

Dave continued: “We would like to give runners and interested parties the opportunity to name the beer and we are asking people to tweet their ideas using the hashtag #gnrbeer.

“We will then narrow it down to five contenders and run a poll on social media to decide the winner.”

Beery McBeerface has been declared a non runner in advance however - Dave Stone

Mark Hollinshead, Chief Executive of the Great Run Company, added: “We are delighted to welcome local company Wylam Brewery to become part of the Great North Run finish line celebrations and we are certain that the naming of the beer will see some highly creative suggestions!”

The #gnrbeer competition will run on Twitter for 7 days with the poll of the last five then being announced.

Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →

Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.