Blackburn Rovers sign “key partner” in new sponsorship deal

Blackburn Rovers have signed a new sponsorship deal with their Community Trust.

The agreement will see the organisation back the club’s new Family Stand at Ewood Park and assist with the matchday running of the facility.

Additionally, the family-friendly location in the Blackburn End half of the Jack Walker Stand’s lower tier will be known as the Blackburn Rovers Community Trust Family Stand.

Revamped concourse facilities, new children’s activities, meet and greet events, giveaways and more will be introduced at the Family Stand from August 6, when the Rovers clash against Norwich City in their first home game of the 2016/17 season.

The CEO of Blackburn Rovers Community Trust, Gary Robinson, said of the deal: “As soon as we knew that the Family Stand was heading into a new location, we wanted the Community Trust to become a key partner in its long-term success, so immediately we wanted to know if we could put our name to the venture.

“We’ve been working hard throughout the summer to get new partners on board who want to come along and make this part of the stadium as welcoming and exciting as it can be, and we’re sure that supporters will be pleased when they see the calibre of companies that we’re working with to make it happen.”

He continued: “It’s also a very proud moment for the Community Trust to now enjoy such prominent branding within the stadium, with our details running the entire length of the Family Stand. Hopefully it will get more fans thinking about who we are, what we do and how we make such a valuable contribution to tens of thousands of lives in our area every year.”

Blackburn Rovers director Mike Cheston commented: “We are delighted to welcome the Community Trust on board as the new sponsor of the Family Stand.

“It strengthens the long-running relationship between the club and the Community Trust, who have some exciting plans for that area on matchdays, which should hopefully improve the atmosphere and supporter experience inside the stadium.”

Mike added: “The Community Trust does a fantastic job of engaging with the local community through a number of different programmes and initiatives, so hopefully this latest move will further enhance its standing and reputation within the Ewood area.”