Make-up TV star Armand Beasley teams up with Sheffield’s new boutique department store at Fox Valley

Make-up artist and TV presenter Armand Beasley will be the Beauty Ambassador at north Sheffield’s new independent department store Sandersons when it opens in September.

Armand has featured in magazines including Vogue, Grazia and Harpers Bazaar as well as TV programmes How to Look Good Naked and ITV’s This Morning where he is part of the show’s “Glam Squad.”

He is now set to collaborate with Yorkshire’s new boutique department store Sandersons, which opens at Fox Valley in north Sheffield on Thursday September 1st.

The store is set to bring a range of fashion, homewares, fragrance and cosmetic brands to the area, as well as a new first floor tea room.

South Yorkshire businesswoman Deborah Holmes developed the Sandersons concept at the new 17,000 sq. ft. store.

Deborah said: “It really is important to us that we create something unique and different here at Sandersons and having Armand’s input in the beauty department is a huge part of that.

“As well as training our own team in skincare and make-up he has curated the beauty department and will be in store eight days a month for makeovers and beauty tips.

“We have some really special beauty brands including popular brands like Benefit but we are also introducing some niche cosmetic which are rapidly gaining cult status - these include Inika and Make-Up Atelier Paris which we are thrilled to be introducing to the area.”

Armond added: “Sandersons is an exceptional concept and I am so excited to be involved with the new store.

“I know that for many women cosmetics departments can feel like a bit of a minefield but with our exceptional service and knowledge and working across all the brands we’re taking a new approach which is completely focussed on our customers’ needs. We want all our customers to walk out of the store feeling good and looking great.”

Sandersons will stock a mix of fashion brands including Ted Baker, Phase 8, White Stuff and Barbour along-side others which are new to north Sheffield such as In-Wear, Onjenu and Masai.