Partner Article
Snow Software appoints Group Vice President
Joe Francis joins senior leadership team to further enable growth and high profitability
Snow Software announces today the appointment of Joe Francis, Group Vice President, to a global role to drive revenue, global efficiencies, sales effectiveness and support aggressive growth targets.
Organizations globally are seeking to optimize software spend and minimize the impact of software audits. They are investing on average a third of their IT spend in the rapidly changing world of software, with increasingly complex licensing scenarios. Francis’ focus on operational efficiency will play a key role in Snow Software maximizing the opportunity to support these organizations.
With a focus on alignment of marketing campaigns and systems, sales enablement and sales process, Francis’ appointment supports Snow’s high growth rate on a global scale. Through a re-focus on resource and processes, Francis will drive a consistent offering for Snow partners, customers, prospects, and internally at Snow.
Francis joins Snow from Qlik, where he was VP Global Operations & Strategy Management. Prior to this, he was Regional Sales Director UK and Ireland of StreamServe UK, and Finance Director of Inktomi and prior to that with PwC
Axel Kling, CEO at Snow Software comments: “Coming from an organization not dissimilar to Snow in its rapid growth and market domination, I am sure that Joe will bring with him a wealth of valuable experience and knowledge as we continue to expand our global operations.”
Francis is an active contributor to a number of charities, including WeSeeHope and Medair.
This was posted in Bdaily's Members' News section by Snow Software .
How to make your growth strategy deliver in 2026
Powering a new wave of regional screen indies
A new year and a new outlook for property scene
Zero per cent - but maximum brand exposure
We don’t talk about money stress enough
A year of resilience, growth and collaboration
Apprenticeships: Lower standards risk safety
Keeping it reel: Creating video in an authenticity era
Budget: Creating a more vibrant market economy
Celebrating excellence and community support
The value of nurturing homegrown innovation
A dynamic, fair and innovative economy