Partner Article

Visual IQ enhances Vision™ Certified Partner Programme

Visual IQ, the leading cross channel marketing attribution software provider, today announced enhancements to its Visual IQ Vision™ Certified Partner Programme for channel partners. The updates provide formal accreditation to channel partners that demonstrate excellence and proficiency in the implementation and use of Visual IQ’s IQ Intelligence Suite of advanced marketing attribution software products. The robust programme will enable Visual IQ channel partners to become completely self-sufficient on the Visual IQ platform so they can manage the implementation and provide ongoing attribution management support on behalf of their clients.

The revamped partner certification programme includes interactive, end-user software training that enables users to master the fundamentals of the IQ Intelligence Suite; analytics training that teaches users to ask the right questions and derive the right answers from within the IQ Intelligence Suite; activation training that focuses on the change management required to adopt Visual IQ’s attributed TrueMetrics™; and set-up and operations training that prepares channel partners to conduct the onboarding process with their own clients. By completing all modules of the programme, certified channel partners will be able to increase their clients’ return on advertising spend, encourage increased investment in their products and services, and make their organisation an invaluable partner in their clients’ current and future successes.

“Many marketing attribution vendors offer certification, but these programmes usually consist of watching training videos and taking quick tests that don’t provide partners with the in-depth knowledge required to really navigate a product and all of its capabilities,” said Manu Mathew, co-founder and CEO, Visual IQ. “ Visual IQ’s interactive, hands-on certification curriculum takes attribution education to a new level by coaching partners on how to adopt and utilise TrueMetrics in a way that will allow their clients to gain real and lasting value from Visual IQ.”

To achieve certification, channel partners must require their staff to undergo the appropriate user-level product trainings and gain the required number of “partner points.” Partner points are obtained by onboarding new clients to the Visual IQ platform, participating in joint case studies, and activating Visual IQ’s TrueMetrics in market.

This was posted in Bdaily's Members' News section by Visual IQ .