Partner Article

Cabfind.com commissions Igoo to drive website brief

Cabfind.com, the UK’s leading transport on demand technology provider for business, has appointed web agency Igoo to create a refreshed online brand presence.

Chris Jordan, managing director of Cabfind.com, said:

“It has been an exciting couple of years for Cabfind.com. After being acquired by Transdev last year, we have grown significantly into our new Wirral head office and wanted our online presence to reflect the evolution of our brand at such an exciting time of growth.

“Our tag line of ‘hassle free from A to B’ was the starting point for this new feel for the site. We have distinctly different audiences, transport suppliers and travel management customers, who each want to have smooth transition into the relevant travel management zones on the site. However, we also wanted to have a site that is fit for purpose in welcoming new business opportunities as we develop our services to work directly with corporates who may have a short or longer term requirement for a transport on demand service.

“The end result gives us just what we wanted, and the Igoo team worked at pace to deliver a fully responsive website, that looks and operates brilliantly on all devices.”

Cabfind.com offers an end-to-end expense management system that allows taxi bookings to connect with a virtual fleet of 140,000 private hire vehicles at the tap of an app, call or online booking. All UK-wide bookings are placed through the back end of the site, processed and then invoiced monthly, meaning a reduction in processing of expense claims, in a market that is worth an estimated value of £12.6bn to the UK economy.

Cabfind.com currently operates in partnership with many travel management companies and train operating companies to provide seamless service in the movement of people and products.

Igoo’s brief was to create a smooth channel for clients and suppliers to access their relevant management zones and booking platforms, while reflecting the needs of the brand as it grows and evolves.

Gavin Homan, managing director of Igoo, said:

“We worked closely with Cabfind.com’s team to simplify the needs of each of the customers they wanted to appeal to. The travel management and transport on demand sector is evolving at such a fast pace, we wanted to create a sense of movement and direction while de-cluttering the visual effects and simplifying the front end, while we opted for a mixed media approach to ensure that this can evolve naturally as the brand grows.”

This was posted in Bdaily's Members' News section by C B .