Leeds creative agency expands in London and eyes international growth

Brawl, the Leeds-headquartered content agency, has announced the expansion of its London office.

The agency’s London-based team has doubled to 10 with new recruits across account management and creative.

The growth has come following a recent raft of new wins that include West Ham United FC, Silver Cross, Interactive Intelligence and Whittard of Chelsea.

Brawl is also aiming to expand internationally to service its global client base, which clients ranging from Depuy to 888.com, across Germany, Australia, USA, Israel, Italy, Romania and France.

Martin Jones, managing director of Brawl, said: “Content marketing is coming of age and brands understand the need for campaigns that fuel online channels and create engagement. Our approach is chiming with global companies who understand that rigorous planning underpins great creative.

“As a company, we’ve invested in some real talent to ensure that we can continue to deliver great service as we grow across both offices.

“The rise of content marketing reflects the increasing media appetite of today’s consumers, and reveals a growing opportunity for publishers, brand and content creators.”

Content marketing has grown to become a £5bn industry in the UK. The popularity of the industry is driven by the explosion in the use of smartphone apps, tablet – enabled microsites, video and branded TV.

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