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New investment fuels expansion plans for Durham natural supplement startup

Durham-based Natural Nutrients, an all-natural supplement company, is set to fast track its expansion plans following a £125k investment from the Finance for Business North East Proof of Concept Fund, managed by Northstar Ventures.

Established in 2013 when Personal Trainer and Nutritionist Liam Sherriff became frustrated with the lack of natural supplements available to his clients, the firm has developed a range of natural nutritional supplements to support customers’ healthy lifestyles.

Liam and his team have developed a range of ‘clean’ supplements, which are already stocked in high-end outlets including Fenwick’s Food Hall in Newcastle.

The products include Grass Fed Whey Proteins, Vegan-friendly Faba Bean Protein Powder and a range of vitamins and minerals. Unlike some manufacturers, Natural Nutrients does not use any artificial sweeteners or bulking agents in its products.

Liam Sherriff, MD, said: “Despite our organic growth over the first three years we had reached a point where we were desperate to expand the business but for every idea, plan or development we had in mind - we needed financial support to do it.

“Following the investment from Northstar Ventures, we’ve managed to move into larger premises, we’ve hired 3 new members of staff and our product developments are well under way.

“We also plan to open a Health Shop and Shake Bar at our premises in Durham, which will allow customers to come and buy products direct, receive nutrition advice and grab themselves a healthy shake, smoothie or snack on the go.”

Rebecca Roberts, Investment Manager at Northstar Ventures, said: “Liam and his team have already achieved an impressive amount in their first three years, establishing a unique brand that offers something new to the health and fitness market – a product that tastes great whilst being good for you!

“The supplements industry is worth an estimated £400m in the UK alone, yet there was little on offer for customers wanting to purchase clean, free-from, products. We believe Natural Nutrients is able to lead the way by developing its range of natural supplements and we’re pleased to be able to support its ongoing growth.”

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