Merseyside model railway business steams ahead with sales increase following Brexit

Hatton’s, the Merseyside–based model railway business, has steamed into a post-Brexit Britain with a rise in sales.

Since the Brexit vote, Hatton’s has seen revenue increases of almost 70% in the EU, as well as a rise of more than 28% in the UK.

The specialist business is forecast to deliver revenue in excess of £15m this year. Its ecommerce conversion rate is up more than 21%, average order value is rising and online transactions are up by 13.42%.

Hatton’s has also delivered year on year growth since 2005, with the majority of its sales online.

Richard Davies, managing director, said: “We weren’t sure what to expect after Brexit but we didn’t anticipate the positive impact on sales we’ve been experiencing.

“We currently employ 73 people, and we’ve had to add eight new starters across July and August to cope with extra demand.”

Comparing the four weeks pre-Brexit (25th May - 22nd June) with the 4 weeks following (23rd June - 21st July) EU-only revenue was up 69.46%, revenue from UK customers rose 28.31% and international revenue rose by 72%.

Overall in the 8-week period across post and pre Brexit, Hatton’s revenue was up 28.38%.