Partner Article

Change.org Partners With Wochit, Video Creation Platform

Change.org, the world’s largest platform for social change, today announced a partnership with cloud-based video creation platform Wochit that will help the organisation to accelerate production and distribution of high quality, socially-optimised video. The deal is part of Change.org’s strategy to increase social impact by leveraging online video’s ability to drive higher engagement and build stronger emotional connections with the platform’s 150 million users around the world.

Following an initial, three-week pilot program during which Change.org used Wochit to create and publish videos across social platforms in the UK, Germany and Italy, the company selected Wochit for wider rollout. Change.org cites Wochit’s user-friendly, robust editing tools, ability to standardise graphic identity while also permitting language localisation and the ease of collaboration across teams and geographies as critical factors in its adoption. To date, Change.org has expanded Wochit implementation to Spain, France, Indonesia and the US, with more locations to follow.

John Coventry, Global Head of Communications for Change.org stated, “We’ve been searching for a tool we can use to deliver high quality, highly shareable video content at pace and scale. With Wochit’s tools and content library, we’re able to quickly, easily and effectively tell persuasive stories through video and amplify their impact through social channels. We’re just getting started, but early tests are highly promising and the future for our video content looks incredibly bright.“

Added Garrett Goodman, Director of Business Development, EMEA for Wochit, “As video becomes an essential part of the way we learn about current events and experience the world around us, having a cost-effective way to produce this content is imperative for organisations whose mission is to drive awareness and catalyse action. We are honored our platform was selected by Change.org and look forward to contributing to positive social development.“

This was posted in Bdaily's Members' News section by Wochit .