Partner Article

Enjoy Digital to transform Peter Bull’s online offering

Enjoy Digital has been appointed by holiday home and resort provider, Peter Bull Resorts, to build a new website that can transform its online presence and drive increased revenue from potential holiday home owners.

Peter Bull Resorts is a holiday park operator, with three scenic parks across Cornwall - offering caravan, glamping and camping holidays, as well as holiday homes for ownership. The company has ambitious growth plans and views digital marketing as integral to its success moving forwards.

The new site design and development, to be built in Umbraco CMS, will allow for a more flexible and responsive platform to increase enquiries, site visits and promote the option to ‘try before you buy’. This will ensure users are being given a clear, concise user experience with a simple user journey to drive them to the information that is most relevant to their holiday home ownership needs.

The agency will also continue to provide assistance to Peter Bull Resorts through an ongoing digital marketing retainer; including continual site management, search marketing and conversion rate optimisation.

Anthony Vickery, Finance Director at Peter Bull Resorts, said: “We looked to invest in an agency with the online expertise to maximise our online presence and increase revenue from the holiday home ownership side of our business. Enjoy’s experience in the travel sector and its integrated approach to digital marketing provides the perfect fit for us.”

Chris Jackson, Director of Enjoy Digital, added: “We’re delighted to be working with Peter Bull Resorts as it’s a fantastic brand and builds on our travel credentials. A detailed digital audit of their business has highlighted the need for a revised approach to the website, in order to give the ownership side of the business the stand out it needs.”

Enjoy Digital operates internationally from its base in Leeds. Its team of 40 works with a range of leading brands including; Bank of Ireland, Costcutter and global IT distributor Arrow ECS. For further information about Enjoy Digital, please visit www.enjoy-digital.co.uk.

To find out more about Peter Bull Holiday Resorts and to view their current website and for updates from Enjoy Digital, please visit http://www.peterbullresorts.co.uk/

This was posted in Bdaily's Members' News section by Kathryn Burr .