West Ham extend Betway partnership in “biggest ever” sponsor deal

West Ham United have announced a renewal of their £20m partnership with gambling firm Betway.

The multi-million pound deal, originally signed in February last year, is the biggest sponsorship agreement in the club’s history.

Hammers vice-chairman Karren Brady said the partnership, which will now run through to the 2019/20 season, is evidence of West Ham’s continued upward trajectory.

She commented: “We are delighted to extend our relationship with Betway, signing our biggest-ever commercial deal in the process.

“Our brand has grown faster than any other major Premier League club in the past two years, and an equally ambitious, forward-thinking brand like Betway wants to be associated with that success.”

Ms Brady continued: “Betway have been with us during two of the most momentous years in our history, as we said farewell to the Boleyn Ground and moved into our stunning new home, but they know that the best is still to come.”

Speaking further, the vice-chairman said the revenue generated by the deal will be reinvested in the club’s playing squad to drive “greater success in the years to come”.

Betway’s marketing director, Anthony Werkman, said: “We are thrilled to renew our agreement with West Ham United and proud to maintain our close association with one of the most historic teams in English football, during such a hugely significant era for the club.

“Since we first became principal sponsor in February 2015, the partnership has been a real success for Betway and West Ham.”

He added: “This is reflected by the fact that both parties were not only keen to renew the deal early, but also for a substantial period.”