Sky Vegas wins biggest ever sponsorship deal with Celebrity Juice

Sky Vegas has been announced as the broadcast and off-air sponsor of the new series of Celebrity Juice.

The celebrity panel show, hosted by Keith Lemon, returned to ITV2 for 13 episodes on Thursday 8th September.

This is the biggest ever sponsorship deal for Leeds-based Sky Vegas, which is Sky Betting & Gaming’s online casino

The deal will include idents around each ad break featuring Keith Lemon and will be supported by a social media campaign, that will give Sky Vegas customers a chance to win tickets to the recordings of the show.

In addition to the broadcast sponsorship, Sky Vegas are extending the partnership across other platforms.

This includes the show’s website, social media and catch up on the ITV Hub on desktop and mobile. The idents were created by ITN Productions for ITV AdVentures.

Dean Leyland, Head of Media and Acquisition for Sky Gaming, said: “Celebrity Juice is a great match for Sky Vegas. The show provides the perfect mix of fun and excitement that will resonate with our target audience.

“We take aligning our brand with a specific TV programme very seriously, so we wanted to pick one that matches the thrills we deliver to our players every minute of every day.

“A TV programme that gives Sky Vegas the level of awareness Celebrity Juice can offer, whilst having fun with characters such as Keith Lemon, are hard to find. And with TV, and ITV2 in particular, at the heart of our media mix we’re thrilled to be involved.”

Keith Lemon added: “Juice is back sponsored by Sky Vegas. Does that mean I get a free trip to Vegas?

“What happens to Celeb Juice whilst sponsored by Sky Vegas, stays in Sky Vegas. What’s the phrase again?”