Partner Article

Sailthru Wins Facebook Innovation Spotlight Award for Personalisation

Sailthru, the leading Customer Retention Cloud has received top honors in the Facebook Innovation Spotlight award for Personalised Marketing at Scale.

Sailthru customers including Rent the Runway, The Economist, The Clymb and SheKnows Media have experienced results such as increased audience reach, decreased Facebook acquisition costs, and long-term revenue gains.

“This year’s award recognises our partners that make it easy for businesses to advertise to and engage with individuals in contextual, personalised experiences,” said Scott Hannan, Facebook’s Head of North American Partnerships. “Sailthru enables retailers and publishers to automate personalisation and to uniquely connect channel data and end-user experiences resulting in a level of relevancy that is truly innovative. The Sailthru solution and the results their customers are experiencing within Facebook acquisition programs and in their retention efforts speaks to the core value of this award.”

Key results that lead to Sailthru earning the Innovation Spotlight distinction include:

- A 41 percent reduction in mobile subscriber acquisition costs on Facebook and a 53 percent increase in expected lifetime value for Rent the Runway; - A 175 percent lift in email revenue for The Clymb, in addition to a 72 percent reduction in subscriber churn; - A 45 percent reduction in subscriber acquisition costs on Facebook for SheKnows Media coupled with a 107 percent predicted increase in pageviews per user; - A 160 percent increase in website pageviews for The Economist from email subscribers

“Sustained, profitable growth starts with deeply understanding consumer behavior to create relevant experiences. With over 1.6Bn profiles under management, spanning behaviors in email, on a brand’s website, and in its mobile application(s), we are uniquely positioned to help our customers deliver on the promise of 1-to-1 marketing,” said Neil Lustig, Sailthru’s CEO. “Legacy marketing clouds and point solutions neither have the history nor the breadth of connected experience management that we do. Sailthru’s customers are no longer plagued by the challenges of multiple marketing data stores, disjointed experiences or the challenges brought on by advanced segmentation and micro-segment targeting. Instead, they can deliver the right experience to the right person at the right time and on the right device, effortlessly. With our innovative solution and partnership with companies like Facebook, our clients can acquire new customers faster, grow their relationship with each of them, and retain them for a lifetime.”

This was posted in Bdaily's Members' News section by Sailthru .