Member Article

Social Media - Can it improve your sales results?

A recent survey of sales teams has revealed a mini revolution in sales is finally underway. Put simply, by clever use of social media they are changing how sales are generated!

Some 78% of respondents claimed that their integrated use of social media alongside traditional sales techniques such as cold calling saw them able to outsell peers, with another 23% of respondents more likely to go on and exceed their sales targets.

So are firms in the UK also aware of the benefits of social media in creating and driving sales?

More importantly, are they using this knowledge effectively to gain sales?“

We spoke to David Lomas at content marketing experts, www.m3publishing.co.uk where they use social media very effectively to identify prospects for both themselves and their clients. David commented: “We help your sales team to understand how valuable social media can be, when identifying prospects. We then encourage the sales team to embrace social media as a valuable research tool”.

Part of the job we do is training sales teams on how to effectively use platforms like LinkedIn and Twitter and then help remove some of the ‘unknowns’ from cold calling. This will give any sales team considerably more knowledge of their target audience.

These newly generated connections become ‘warm’ ahead of any telephone call and in doing this, the chances of eventually closing the sale can be dramatically improved.

David added: “With our software, we can also offer an insight into which of your products and services an individual may be seeking, at the same time. This of course, provides fantastic benefit to a sales team”

He concluded: “It is vital that the correct sales team’s training should accompany any attempt to integrate social media into a sales environment. Lack of knowledge and wasted time can be a key concern. Training your sales teams to get them to correctly manage social media will lead to less wastage and more productivity on the phone”.

It seems that getting clued-up on social media will likely lead to more sales.

Contact David Lomas at M3 Media Publishing on 08450 519374

This was posted in Bdaily's Members' News section by M3 Media Publishing .