Partner Article

HookLogic Launches Global Performance Marketing Certification Programme

HookLogic, the pioneer of performance marketing for brands, today announced the official launch of the HookLogic Performance Marketing Certification programme. Those who complete the programme become recognised experts in best practices in ecommerce performance marketing, including the HookLogic product suite.

The first certified partner to be named in the UK is iProspect, the leading global performance marketing agency, which has taken advantage of the programme’s launch as the critical festive season fast approaches. Skills gained as a result of the certification will bolster iProspect’s capability portfolio and make the agency even more well-equipped to drive strong Q4 sales for its clients.

To prepare for the exam, ad buyers can study a set of platform and strategy guides, covering best practices and details about how the platform works. Agencies have the opportunity to be recognised as certified HookLogic Partners when at least 50% of staff using the HookLogic platform are certified.

“At iProspect, we know that more than 60% of product searches start on retailers’ sites and therefore recognise the importance of auction-based merchandising in increasing sales and/or awareness of product SKUs,” explained David Hutchinson, director paid media, iProspect. “HookLogic’s certification programme will encourage our team members to maintain their knowledge of ecommerce optimisation within the platform, as well as provide important validation for our clients and the industry that we are qualified to make the right call for this emerging marketing channel.”

HookLogic powers the largest global ecommerce media exchange and helps its clients achieve maximum return on investment and sales from their digital advertising efforts by leveraging the world’s largest shopper data set. Given the growing push to outcome-based marketing with full sales attribution, HookLogic, as a pioneer in the field, is in a unique position to set standards and best practices.

“Working with our unparalleled network of global brands and retailers, we have developed a wealth of insight into how to create the most successful closed-loop ecommerce marketing campaigns that drive traffic to retail sites and accelerate sales for brands,” added Ben Cooper, managing director, Europe, HookLogic. “We work with some of the most progressive brands and retailers with highly skilled employees, and it is fantastic to create a robust community of expert performance marketing practitioners.”

This was posted in Bdaily's Members' News section by HookLogic .