Partner Article

Acxiom announces Adobe Premier Partnership following continued success

Acxiom® (NASDAQ: ACXM), the enterprise data, analytics and software-as-a-service company, is today announcing it has entered into a Premier Partnership with Adobe, a global leader in digital marketing and digital media solutions, following two years of successful collaboration in Adobe’s global partner ecosystem.

This Premier Partnership, the highest within Adobe’s Global Partner Ecosystem, enables Acxiom and Adobe Marketing Cloud clients to continue to access Acxiom data via Adobe Audience Manager’s Audience Marketplace, with greater ease, to drive more accurate marketing campaigns.

Premier Partner status extends Acxiom’s reach globally across all Adobe Marketing Cloud solutions and also features coordinated sales and marketing support from Acxiom and Adobe to steward usage and facilitate creative thinking among clients. Adobe and Acxiom will continue to pursue additional collaborations and partnership opportunities for joint clients across the Adobe Marketing Cloud.

The Acxiom-Adobe partnership allows new and existing clients to gain a more comprehensive view of their audience, to enrich and extend their existing first-party data audience segments resulting in more complete consumer insight and better marketing decisions. The data exchange also enables companies to scale their high-value audience segments for personalised and targeted content across marketing channels.

Christian Peck, UK Managing Director at Acxiom comments: “The exclusive nature of becoming a Premier Partner makes our selection by Adobe a significant achievement for Acxiom. We look forward to bringing our shared clients an enhanced levels of service, support and ease of use to deliver higher return on investment from their marketing campaigns.”

Cody Crnkovich, Director of Platform Alliances at Adobe adds: “Adobe is pleased to have Acxiom as a Premier Partner. Together, Adobe and Acxiom have partnered to build a world-class data offering through the Adobe Audience Manager, and the Premier Partnership will enable us to enhance the offering with additional resources and marketing support. The Premier Partnership also drives further global collaboration between Adobe and Acxiom across all of Adobe’s Marketing Cloud business, fostering innovative solutions designed to benefit our collective customer base”

This was posted in Bdaily's Members' News section by David Martin .