Partner Article

Mason Williams in Portugese leisure account win

Mason Williams Communications is to represent Amieira Marina on the Great Lake Alqueva, Portugal – Europe’s largest man-made stretch of water, situated between Lisbon and Faro.

Although surrounded by beautiful historic towns and villages, the Amieira Marina, opened in 2006, has rarely been visited by guests from the UK. Like the lake itself it is more or less unknown outside of Portugal where it is one of the leading ‘staycation’ spots. Mason Williams has been commissioned to introduce and interest UK families, couples and groups to the stunning marina as a unique and idyllic holiday destination.

“The Marina’s key selling feature is that non-skilled visitors can turn up and learn to drive a motor boat in just one hour,” commented Managing Director Rita Rowe. “We’ve been out and done a recce and it’s amazing. The boat is directed throughout this huge lake by a Sat-Nav and a series of buoys so it is literally fool-proof. A family can sleep aboard and you could easily spend a week exploring Lake Alqueva.”

Amieira Marina is the latest in a long line of overseas destinations that Mason Williams has brought to prominence in the UK. “We have helped hotels, restaurants and resorts in mainland Spain, Sardinia, the Canary Islands and Sicily,” explained Rowe. “We also have current clients in Scandinavia, France and Italy.”

“We are delighted to be working with Mason Williams Communications, who came personally recommended from our European agencies, to expand our brand and business to the UK market,” commented Eduardo Lucas CEO of Amieira Marina. He continued, “Already we are engaging with our key target media and reaching a new audience who we look forward to welcoming in 2016 and beyond.”

For further information please contact Rita Rowe, MD, Mason Williams Communications on 07711 071 451 | 0203 178 6207

This was posted in Bdaily's Members' News section by Mason Williams .