First phase of JCT600’s £1m redevelopment for Bentley Leeds is completed

The first phase of a six month project to redevelop JCT600’s Bentley dealership in Leeds has now been completed.

Leodis Court on Gelderd Road, which has been the home of Bentley for almost 20 years, s has seen huge growth with the launch of many new models such as the Bentayga SUV and consequently it now requires additional space to showcase the extended range.

Representing an investment of over £1m by the Bradford-headquartered car dealership, the redevelopment will increase the size of the showroom area providing space for nine new and 11 pre-owned Bentleys with a further 10 vehicles displayed on the forecourt.

Comprising two mirror image showrooms with a central drive through, the revamped showroom for new cars is now complete and work is about to start on the second showroom for pre-owned vehicles.

The new space features lighting and temperature control systems which can be remotely controlled to reduce energy costs and improve environmental efficiency.

Customers will also benefit from a dedicated specification lounge area and an 80“ TV on which to configure a bespoke new Bentley to their individual requirements.

The project is due to be finished by mid December.

Michael Carr, head of business for Bentley Leeds, said: “In the eight years since our last major refit, the Bentley brand has worked tirelessly, along with its retail network, to be the best luxury motor car retailer in the world and has brought to market a fourth model line with the introduction of the Bentayga SUV.

“By utilising an upper mezzanine floor to create a sales office, the new car display floor space has been increased by around 15% and a new suite of offices has been created for the aftersales team.

“In line with our ambitions, a new corporate identity was launched to create an exceptional retail environment for our customers and this is reflected in our refurbished Bentley Leeds dealership.

“The greatest impact will be the new furniture and modular customer areas; whether relaxing with a coffee while browsing the latest range of Bentley clothing and lifestyle products or configuring a new car, customers will find everything beautifully displayed and at their fingertips.”

Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →

Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.