PR firm Sugar launches in Manchester

A new PR company offering content marketing services for business-to-business (b2b) firms has launched in Manchester.

King Street-based Sugar so far counts law firm Buckworths, property company Inclusion, accountants Alexander Knight & Co and several others among its clients.

The company’s PR support includes media relations, social media management and copywriting.

Sugar is also set to introduce a content studio that will create animations, videos and infographics.

Pete Davies, the founder and MD of Sugar, said: “I’m proud to launch what I know will be a strong offer in a competitive PR agency market in Manchester.

“I’ve always thought there is room for a specialist b2b PR agency in Manchester that does things a little differently for high-growth companies.”

He added: “There’s a wide choice of top PR agencies in Manchester available for clients to choose from. I want Sugar to be in the mix when clients are reviewing their PR activity and looking at improving their media profile and content marketing.”

Before establishing Sugar, Pete worked at Altrincham-based agency RMS PR for 15 years and also served as a senior press officer at Greater Manchester Passenger Transport Executive (now Transport for Greater Manchester).

Speaking further, Pete said he is excited to be launching with “some incredibly supportive and entrepreneurial clients”.

He continued: “I want to create more new PR jobs in Manchester and I’m excited about growing the business in the heart of the most creative city in the world.”