Sky Betting & Gaming gambles on international expansion as revenues hit £373m

Sky Betting & Gaming, the Leeds-based independent online gambling firm, has experienced continued growth across all divisions as it published its full year results for the year ending 30 June 2016.

During this period, the online betting and gaming operator saw group revenues hit £373.6m, which is a 51% increase from last year’s £247.5m.

This significant growth in revenue was spearheaded by SB&G’s sports betting revenue rising 64% to £214.1m. The firm’s gaming revenue also saw a 36% increase to £159.5m.

In addition, SB&G managed to attract 31% more customers than last year as it now serves 1.95 million people. As a result, SB&G has now expanded its staff to a 818-strong team.

Following this growth in the UK, SB&G is eyeing up international expansion after completing the launch of its ‘Super 6’ product in Italy this August.

Richard Flint, CEO of Sky Betting & Gaming, commented: “2015/16 has been another excellent year for the business and we are pleased to have delivered this strong performance despite some unprecedented pay-outs including an extremely generous Cheltenham Festival offer and a pay-out of around £5m on Leicester City winning the Premier League.

“We have continued to invest in both our technology and mobile platforms from our base in Yorkshire and our Super 6 product has successfully launched in Italy since the period end.

“Our strong momentum has continued into the current financial year and we are excited about the opportunities ahead both in the UK and internationally.”

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