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Visual IQ named a Gartner Magic Quadrant visionary

Visual IQ, the leading cross channel marketing attribution software provider, today announced that the company has been recognised by Gartner, Inc. as a Visionary in the 2016 “Magic Quadrant for Digital Marketing Analytics” research report. The attribution pioneer was evaluated for its capabilities in a variety of domains, such as extensibility, data collection and onboarding, data access, and deployment, and was recognised as a Visionary for completeness of vision and ability to execute.

Visual IQ’s IQ Intelligence Suite provides brands and agencies with an advertiser-trusted, publisher-agnostic approach for measuring and optimising cross channel performance. Through its multi-dimensional, algorithmic modelling approach, the Visual IQ platform measures the true impact of an organisation’s marketing efforts by identifying the touchpoints that are most effective across the complex customer journey and determining how to best allocate budgets.

Visual IQ believes this recognition is due to its publisher-agnostic approach, the trustworthiness of its attribution metrics and recommendations, and its recent product enhancements, including IQ Envoy for Branding and TV Attribution, which contribute to the overall comprehensiveness of the solution.

Gartner defines digital marketing analytics platforms as applications “used to understand and improve digital channel user experience, and prospect and customer acquisition and behaviour, and to optimise marketing and advertising campaigns, with an emphasis on digital channels and techniques.” Visual IQ, which was included as a Niche player in last year’s inaugural Digital Marketing Analytics Magic Quadrant, was positioned the furthest in the Visionaries quadrant in this year’s report for its Completeness of Vision, which is evaluated based on a deep understanding of the industry, product innovation, and marketing, sales, and geographic strategy.

“We feel Gartner’s recognition of Visual IQ as a Visionary in Digital Marketing Analytics speaks volumes to the work we’ve been doing since we started in 2006 to build a robust, innovative and constantly evolving attribution solution for our customers across the globe,” said Manu Mathew, co-founder and CEO of Visual IQ. “We believe our shift from Niche player to Visionary demonstrates we are meeting, and in many cases exceeding, the unique needs of today’s advertisers, and we look forward to continuing to push the boundaries of what’s possible with attribution in the years to come.”

This was posted in Bdaily's Members' News section by Visual IQ .