Partner Article

Volo Commerce: ‘Hottest’ Day for Fancy Dress Retailers

The latest report from Volo Commerce – a leading provider of multichannel ecommerce technology and services – reveals that in the past three years, the Monday before Halloween generated record sales for ecommerce retailers selling fancy dress. Interestingly, the report also found that on that Monday most customers prefer to do their Halloween shopping around 8 pm. Compared with the sales recorded through the month of October, on this specific Monday, retailers sell three times more than the average total daily sales reported over October’s first two weeks.

Overall, each year (2013-2015) in October, merchants sold four times more than the average monthly sales over the whole year.

Paul Watson, CEO of Volo Commerce, commented: “It is vital retailers pre-empt spikes in demand caused by specific celebrations. With our reports we want to help ecommerce retailers prepare ahead of time to get their stock and logistics ready to handle the increased demand. Preparation is key to getting better deals from suppliers, preparing listings and strengthening their delivery capabilities.”

In terms of Average Order Value (AOV) in 2015, customers were willing to increase their spend on fancy dress by up to 20% to £19.41 on the Monday prior to Halloween compared to the first day of October.

Another interesting celebration that appears to have a significant influence on fancy dress sales is World Book Day (UK & Ireland). This year, fancy dress online retailers using Volo’s platform saw their 2016 sales increase by 55% in February compared to 2015.

“This type of celebration offers great opportunities for retailers to stand out from the competition and engage customers with interesting, relevant product bundles and exciting price promotions. This can entice customers to spend more while balancing stock by selling products that otherwise would not be in such high demand,” added Watson.

*** Ends *** Notes to editors These findings are based on data gathered from Volo’s customers who have used the platform between 2013 – 2016. All growth figures are measured in YoY growth.

About Volo Volo Commerce has a decade of multichannel ecommerce experience working closely with merchants and brands selling across international marketplaces like Amazon and eBay, and their own website platforms. The company combines powerful, end-to-end automation with marketplace know-how and account management expertise to grow sales, increase efficiencies and remove complexity for retailers.

Brands that trust Volo include BMW, Currys PC World, Maplin, OFFICE, Philips and Superdry. Volo provides ecommerce ERP to a multichannel community of online multichannel merchants in all sectors. In 2015, the company processed more than 40 million orders and helped ship 22 million parcels to 196 countries.

Customers on average achieve over 50% revenue increase in their first year working with Volo and 100% by the end of the second year. Volo has offices in the UK and the US.

This was posted in Bdaily's Members' News section by Volo Commerce .