Member Article

Pro-Age Make-up Brand Announced as Finalist

Pro-age make-up brand, Look Fabulous Forever has been shortlisted for the Amazon Digital Business of the Year Award, part of The Lloyds Bank National Business Awards 2016. Taking place at the Grosvenor House Hotel on Park Lane on 15 November 2016, the awards commemorate the best of British ambition and recognise companies who demonstrate excellence in business.

Look Fabulous Forever was founded by Tricia Cusden, who at the age of 65 grew frustrated with the lack of beauty products available specifically for mature skin. With this in mind, Tricia set out to create a range which catered for a vast, but under-represented, age group and in October 2013 took herself out of retirement to launch Look Fabulous Forever.

In addition to being shortlisted for the Amazon Digital Business of the Year Award, the business was shortlisted for Best Business Start-up by The Guardian in 2014, and in 2015 Tricia won Digital Achiever of the Year which was awarded by CEW and sponsored by Google. This year Look Fabulous Forever has also been shortlisted for the Nectar Small Business Awards 2016.

Within the Amazon Digital Business of the Year Award, the finalists are recognised for optimising all aspects of ecommerce to achieve growth and strong financial performance through exceptional customer experience. Look Fabulous Forever demonstrates this through its provision of ‘one-stop-shop’ for older women, which celebrates a ‘pro-age’ rather than ‘anti-age’ ethos.

Not only does Look Fabulous Forever sell a make-up range perfectly formulated for more mature skin, Tricia has developed over 40 makeup tutorials available on YouTube, featuring real women over the age of 50, which have had nearly 2 million views between them. Its strong financial performance, with the company currently turning over £1.5 million a year, is a testament to its exceptional customer experience.

Anna Cusden, Tricia’s daughter and MD of Look Fabulous Forever comments on the results: “We’re absolutely thrilled to have made the top 10 shortlist in The Amazon Digital Business of the Year Award. The past year has seen us experience some rapid growth, continue to establish and develop our social media presence, and provide our customers with a fantastic shopping experience. To be nominated for a digitally focused award highlights that more mature women are just as tech savvy as the generations below them, and it’s a great honour to be paving the way for these conversations.”

This was posted in Bdaily's Members' News section by Scott Barrett .