Member Article

Entrepreneur launches Sunderland-based care platform

New ecommerce venture Green Trousers has launched in Sunderland, a one-stop-shop for specialist care equipment, information and advice for disabled and elderly people.

Launched by North East entrepreneur David Lynch, the firm will offer product ranges including moving and handling, showering and aids to help with daily living.

Named after the green-coloured trousers worn by occupational therapists, www.greentrousers.com will also offer a specialist live chat advice service from experienced product and clinical advisors. A blog area will also offer an online hub for detailed product information and lifestyle tips.

The company will be stocking specialist products exclusive to Green Trousers, including the new “Klip 2 Lift” range of hoisting clothing; a brand new innovative product developed by Jo Webb of Salford University, who is an occupational therapist with 28 years’ experience of working within physical rehabilitation.

Green Trousers is the brainchild of David Lynch of The Lynch Healthcare Group, an award-winning manufacturer and supplier of disability equipment to the public sector.

He commented: “We have been manufacturing and selling specialist equipment for over seven years at Lynch Healthcare in Sunderland and have built up a really experienced and knowledgeable team.

“We recognised that there was a need for the types of products and equipment we were selling to large public sector organisations from individuals too, whether that be disabled people themselves or their families or carers.

“We were also getting enquiries from organisations such as hotels or gyms who want to cater for disabled people to offer the best possible experience to their guests.

“So we knew we needed to open up the market via an online hub where people can come, not just to buy their equipment, but also get advice, talk to our experts and know they are getting the support they need.

“Green Trousers site is designed to act like a virtual personal occupational therapist, providing the same guidance, advice and support - just over the internet.”

Green Trousers’ e-commerce manager Lee Daines is a healthcare equipment specialist who has over 17 years’ experience working with individuals and organisations providing moving, handling, bathing and hoisting solutions for their individual needs and conditions.

He said: “I’m really excited about launching Green Trousers as it’s a first of its kind – I’ve worked in health and disability for a long time and have a really thorough understanding of the challenges faced by people living with a wide variety of conditions and illnesses.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →