Harrogate’s High Street TV invests in international expansion with new China base

High Street TV (Group) Limited, the Harrogate-based multi-channel retailer, is set to open its first base in Asia with a major investment into its international division.

The brand’s headquarters in Asia will be located in Guangzhou, China.

This will enable High Street TV to enhance its existing Far East product sourcing and manufacturing capacity, as well as accelerating the production of its own product portfolio.

High Street TV is the UK’s longest running multi-channel DRTV Home Shopping Channel, broadcasting over 3,000 hours per month across five dedicated TV channels.

The brand’s product portfolio includes NutriBullet, Pressure King Pro and XHose. High Street TV trades with more than 40 blue chip UK retailers across 9,000 outlets and trades globally.

Jim Coleman, co-founder & chief executive, said: “The launch of our first office in Asia is very exciting news for High Street TV.

“We already have a headquarters and distribution centre in the UK in addition to a filming studio in Los Angeles so China was a natural next step considering the success of our own product portfolio and, subsequently, a requirement to scale up our manufacturing capabilities.

“New products such as Pressure King Pro have performed extremely well for us, becoming category bestsellers within weeks.

“We will be recruiting a number of roles at our Guangzhou base to work with manufacturing partners and new suppliers in Asia, overseeing the development and production of new and existing products.”

He added: “We look forward to working closely with our colleagues in China to bring the next exciting new High Street TV products to market.