Lingerie retailer Bravissimo launches at Liverpool ONE

Lingerie and swimwear retailer Bravissimo has opened its doors at Liverpool ONE.

The new store, occupying 5,000 sq ft across two levels on Peter’s Lane, was designed by interiors firm Four by Two and features a ground-floor retail area along with a first-floor reception where customer fittings take place.

In keeping with the fashion focus of Peter’s Lane, Bravissimo is located adjacent to brands such as Ted Baker, Michael Kors, Hugo Boss and Reiss.

Miles Dunnett, director at Grosvenor Europe, which owns the Liverpool ONE retail and leisure complex, said: “Bravissimo has taken a stunning location on the corner of Peter’s Lane and the newly re-fitted store is a fantastic addition to Liverpool ONE.

“This store joins other international retailers who have recently opened stores in the past three months, such as Jack Wolfskin and Victoria’s Secret, all adding to our expanding designer offer.”

Bravissimo’s founder and chief executive, Sarah Tremellen, commented: “We’re really pleased with the way our opening at Liverpool ONE has gone so far.

“We’ve been enjoying welcoming both new and existing customers through our doors.”

She continued: “We aim to provide a really welcoming space for customers to come and feel uplifted and good about themselves and I truly hope our local customers will feel that we’ve achieved this when they visit our new shop.”

Liverpool ONE’s expanding retail offer is set for a further boost in the coming months with openings from Swiss chocolatier Lindt, Australian stationer Smiggle and American cosmetics brand Urban Decay.

Bravissimo was represented in the deal by commercial property firm Reid Rose Gregory, while Cushman & Wakefield and Metis Real Estate Advisors represented Liverpool ONE.

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