Upcoming Grey’s Quarter restaurant Chaophraya teams up with digital agency Karol

Thai restaurant operator Thai Leisure Group has chosen digital agency Karol Marketing to oversee the launch of its flagship Newcastle restaurant.

Thai Leisure, which is investing £1.5m into its operations in the region, will create 50 jobs with its Chaophraya venue at intu Eldon Square’s new £25m dining zone Grey’s Quarter.

Karol Marketing will work to boost Chaophraya Newcastle with a launch event and communications campaign.

The company has previously provided marketing and PR activity for a number of restaurants in the city. Most recently, Karol Marketing delivered a two-month national campaign and launch for the Thaikhun restaurant at intu Metrocentre.

Thai Leisure Group’s brand strategy director, James Hacon, said: “The work Karol has done for us for both Chaophraya and Thaikhun in the past year has been top class, making them a natural choice and we’re delighted to be working with the team again.

“Our investments into intu Eldon Square will take our Chaophraya restaurant concept to the next level.”

He added: “Over the past year, we have had a team flying back and forth between the UK and Thailand, with the ambition to make the Newcastle environment a truly inspirational experience for our customers.”

The founder and managing director of Karol Marketing, Stefan Lepkowski, commented: “We pride ourselves on delivering campaigns that add value and to have Chaophraya appoint us on the back of our recent campaigns is a great endorsement of our work.”

In addition to its upcoming Grey’s Quarter restaurant, Thai Leisure Group has Chaophraya-branded sites in Liverpool, Manchester, Leeds and Birmingham.

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