Member Article

West Sussex knitwear brand targets overseas expansion with ecommerce firm

Knitwear retailer WoolOvers has entered into a new partnership with a London-based tech firm to help support its growth to overseas markets.

The West Sussex brand has joined together with Global-e to help deliver a fully localised shopping experience for consumers in some of its key international markets, including Canada, New Zealand and Scandinavia.

Since beginning its international efforts in 2002, WoolOvers has significantly expanded its overseas markets to the point where 30% of its business now comes from international orders.

Following its majority stake acquisition by Langholm Capital in 2015, the knitwear brand has targeted further expansion of its international customer base and called upon Global-e to help deliver payment options, currency conversion and localised pricing.

Nir Debbi, Co-Founder at Global-e, said: “There’s a world opportunity for retailers such as WoolOvers to target shoppers overseas, but as our recent research into the US market shows, many online retailers are failing to offer shoppers a fully localised experience.

“Our comprehensive solution gives retailers the ability to provide shoppers with a much improved experience with local pricing, payment methods, and a wider range of shipping choices.”

WoolOvers now offers localised services to over 55 countries worldwide and the firm’s Chief Customer Officer, Martin Francis, believes the new partnership will help the business to scale internationally.

He commented: ““We were ahead of the game when we started to ship internationally and over the last 17 years we have enjoyed great success expanding into new markets.

“However, as customer expectations continue to rise, we came to the realisation that we needed to bring in more support and expertise to assist us as we scale up the business internationally. Global-e has proven to be the perfect partner for our business.”