Member Article

Yorkshire SMEs urged to explore Leeds 2023 culture bid

Gerald Jennings, President of the Leeds Chamber of Commerce, is urging Yorkshire SMEs to get involved with Leeds’ bid for European Capital of Culture in 2023.

“Culture has played a huge part in changing the perception of Leeds from a post-industrial northern city, to a vibrant, culturally-rich and diverse place to live and work – and that has a knock on effect for businesses too,” said Mr Jennings.

“Businesses are already involved with the Leeds 2023 bid and the Leeds Chamber of Commerce is proud to be supporting the process – but there’s lots of other ways smaller businesses across the city can get involved.

“The bid’s steering committee and advisory groups have been appointed, but I have no doubt they would welcome hearing from businesses who want to share their expertise and get involved.

“It’s important that all businesses, whatever their size and location, contribute to, and gain from the bid, to ensure a successful outcome for 2023!”

The sentiment was also supported by cultural organisations Opera North, West Yorkshire Playhouse and The Tetley.

Bryony Bond, Creative Director at The Tetley, said: “Getting behind a bid like Leeds 2023 galvanises people; it will bring the business and cultural communities in Leeds together – and I hope lots of businesses show their support for the bid.”

In addition to supporting Leeds 2023, David Collins from Opera North, also encouraged businesses to support cultural organisations locally.

He said: “As a cultural organisation we’ve certainly had to broaden our dialogue and negotiation with businesses over the last few years. But now, we work with businesses in three ways; the first is our business partnership scheme where local companies pay a yearly subscription and receive a number of benefits in return; the second is our corporate hospitality packages; and the third is through a number of community outreach schemes supported by specific businesses.”

Mr Jennings added: “Businesses that engage with culture tend to have a better business culture; employees are happier; there is a greater sense of pride; and the working environment tends to be more productive.”