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H&M plots its largest UK store at Westfield Stratford

Swedish fashion brand H&M is set to open its largest UK store after announcing a deal with Westfield Stratford City.

The retailer has signed a five store deal with the shopping centre which will become a full concept, flagship store encompassing 70,000 sq ft of floor space.

H&M already has a presence at the East London shopping destination, and will now relocate to the new flagship by Spring 2017.

Stocking the retailer’s full range of clothing, home and beauty products, the new store, which will be the biggest across its UK estate of over 260 stores, is another addition to the H&M Group’s 4,100 stores in 62 markets.

Since opening in September 2011, Westfield Straford City has become one of London’s most recognised shopping destinations, and is the third largest shopping centre in the UK by floorspace.